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January 16-31 2008


 

January 16-31 2008

Attracting Niche Media
Chumki Sen

�The key is to find good people who can execute against the opportunities available to us. I would say that it is easier to figure out the �what� and �how� but more difficult to work out the �who�.�

That was what he said in an interview with The Brand Reporter in 2006 after taking over as CEO and managing director of the Kolkata-based ABP Group. Back then, he was an �outsider� in the media industry. ... more


 

   
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