oke is integrating the brand messages and product functional attributes pertaining to its bouquet of fitness beverages on the existing and new shows of Exercise TV.

Coke�s non-cola product line includes Minute Maid, Powerade, Enviga and Dasani. Exercise TV is a video on demand TV network available to 23 million homes in North America. Official sources from Coke confirmed that a two-year alliance (beginning January 1, 2008) has been signed with Exercise TV. ... more