ello Kitty, an endearing fictional character and global trademark, which was created by the Japanese company Sanrio, is going to adorn men�s apparel and accessories. It will soon appear on watches, T-shirts and other branded merchandise for young men enabling them to make a design statement in fashion, company sources have confirmed.

The men�s products started selling in Japan this month and will soon be sold in other countries of Asia and the US. The usual bubble -headed shape of Hello Kitty was slightly modified for a more rugged look to appeal to the tastes of young men. ... more