acardi & Co has launched a global advertising review for its flagship Bacardi Superior rum. Spending is estimated as high as $70 million. The review includes an European advertising assignment that was handled by World Creative Group�s predecessor, Amster Yard, New York.

Agencies pitching for the business include the incumbent, World Creative Group, part of Interpublic Group of Company�s McCann Erickson Worldwide, New York; WPP Group�s Berlin Cameron/Red Cell, New York; independent 180 Partners, Amsterdam; and Omnicom Group�s DDB Worldwide, London. ... more