lothing chain French Connection is dropping its infamous FCUK logo from its advertising after years of censures from advertising watchdogs.

French Connection and its advertising agency, TBWA London, are looking to inject new life into the brand amid complaints that its advertising has become tired. A �3-million advertising campaign will dump the logo in favour of no logo at all, although the FCUK branding will appear on clothes. The company will screen a 60-second commercial, which it claims is a satire on advertising. The new advert will show denim clad youths on a trip across a desert. It will end with the phrase "Don�t you just hate being influenced by the great big offensive logo at the end?" before fading to a blank screen. ... more