s easyGroup prepares for a battle with mobile phone company, Orange, over using the colour orange, the easy empire has admitted a key chink in its armour - it does not own the trademark to the colour it uses across its multimillion pound businesses. easyGroup�s founder, Stelios Haji-Ioannou, said the failure to register the easy brand�s shade of orange "may be an oversight" by his legal team.

All big groups, including Coca-Cola, Kodak and Cadbury, register their colours as part of their overall brand protection plans but it has just emerged that the easyGroup only got round to applying to trademark its colour in November last year.... more