oca-Cola is talking to its roster agencies about creating international TV and outdoor ads for its Coke Classic brand. The goal is to be able to run at least two spots and some billboard ads that are appropriate for any country, regardless of culture. Billings on the assignment have not been determined.

There is currently no single agency working on international advertising; print and TV work are created and placed on a country-by-country basis. It has not been determined if the work will carry the "Real" tagline. WPP Group�s Berlin Cameron/Red Cell in New York in January 2003 launched, and continues to handle, the "Real" campaign in the US. Independent shop Mother, London, handles Coke Classic in the UK. ... more