atriotism has been a leitmotif for Indian advertising, ever since the famous Hamara Bajaj ad in 1989, which gave rise to �buland bharat ki buland tasveer�.

Bajaj brought back the theme recently, with �naye bharat ki nayi tasveer�. But it is not alone in doing so - pride in India and all things Indian is being used in a string of ads to market brands as diverse as cheese and infrastructure development. ... more