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April 1-15 2008


 

April 1-15 2008

�The term �design� is used very loosely and frivolously nowadays�
As told to Surina Sayal

hat�s common to Hindustan Petroleum (HP), Titan, the Essar Group, Raheja Corp, Kissan, IDBI Bank and Centurion Bank? The answer is Sudarshan Dheer - who has designed the logos or brand identities for these and over 100 more.

His work has been featured in over 50 international publications and has won over 40 awards. The late American artist Paul Peter Piech, who worked briefly with Dheer, wrote, �His corporate identity symbols have a pure sense of grace, beauty, and fresh inventiveness that give a bold and vigorous visual identity.� Coming from the renowned graphic designer, that was high praise indeed. ... more


 

   
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