he Lintas Media-Pinstorm alliance has been formed to look at advertising on emerging media - mobile and the internet - in a new way. There is no equity or stake involved.

At a time, when agencies are buying out digital ones, why did the two go for this route? For the record, in late 2007, WPP Digital, the digital investment arm of WPP Group, acquired a majority stake of 75 per cent in digital agency Quasar Media, which was formed in 2005. ... more