t Malcolm Baug, Jogeshwari - a faraway suburb in Mumbai - is a quiet bungalow which is almost 100 years old. For the last 40 years, it has housed a name that went on to become one of the biggest in the Indian media industry - Sam Balsara.

In just about two decades, the chairman and managing director of Madison World built up a diversified communications Group with 10 companies that handle media, advertising, sports management, outdoor, PR, entertainment, retail, below the line, mobile and rural with 600 employees. But the entity is better known for its media agency, Madison Media. ... more