one in seconds and still stay on. This is what Future TV, India�s only retail television network, is looking for through its latest contest. Aptly named Gone in 30 seconds, this contest invites people to send in 30-second films, which can be aired on the Future TV network (in stores like Pantaloons, Big Bazaar, among others) starting the first week of May. The last date for receiving entries is April 26.

�The objective of this contest is to orient the industry, content developers and people at large about the need for differentiated creatives for this medium,� says Partho Dasgupta, CEO of the Future Media Group, which owns Future TV along with other communication platforms. �The consumption of Future TV is in an audio-neutral environment. Hence, the creatives not only have to appeal to the audience, but they also have to inspire action, essentially purchase,� explains Dasgupta. ... more