orty-year-old Bobby Pawar has spent almost half his life in advertising and nearly a third of his career in the US. The man who worked with ad geniuses, Neil French, Rick Boyko, and Steve Hayden, came back to India after a seven-year stint to join Mudra as national creative director last year. Now, exactly a year later, he has been elevated to the position of chief creative officer.

Pawar is easy to chat with, has a keen sense of humour and readily shares his life�s experiences. Not many know that Pawar was a computer engineering dropout. He got into advertising when a friend told him, it paid well and was interesting. His first job - after his graduation was with a small agency called Jaison�s. ... more