or almost 35 years, Eenadu ruled the Telugu print market with the competition miles behind. According to ABC figures (for July-December 2007), nearest competitor - Andhra Jyothi - was almost seven lakh copies behind Eenadu, which had a circulation of 11.7 lakh, remained a comfortable No 1 while Andhra Jyothi and Vartha (claimed subscription of 3 lakh) slugged it out for the second and third positions.

Last month, however, Eenadu found a new challenger in Sakshi, a newspaper launched by Jagati Publications, headed by Y S Jagan Mohan Reddy, a businessman. Besides him, Karvy Consultants, Matrix Laboratories and India Cements too have stakes in the company. The paper claims to have a print order of 12.7 lakh copies from day one. ... more