here�s hardly anyone who wouldn�t have had an occasion to use the line, 'Yeh kya haal banaa rakkha hai? Kuch lete kyun nahin?� from the Coldarin ad, in everyday life. Arvind Sharma is the creator of that one-liner.

In a career that started with a short marketing stint, Arvind Sharma, chairman (India subcontinent), Leo Burnett, has been closely associated with brands like Promise, Old Spice, Vicks, Goodyear, Tata Salt, Bajaj, Coca-Cola, Thums Up, Complan, Glucon-D, Heinz, Ariel, McDonald�s, Reliance and more. In his role as chairman of the India subcontinent, Sharma is responsible for the agency�s operations across India, Pakistan, Sri Lanka and Bangladesh. He is also a member of the agency�s Asia-Pacific Enterprise Board, a member of the executive committee of Advertising Club of Bombay and also of the National Readership Council. He is currently chairman of Media Research Users Council, and a member of the Board of Governors of the Advertising Standards Council of India. ... more