he memorable song, 'Kabhi kabhi mere dil mein khayal aata hai�, from the 1970s� hit movie, Kabhi Kabhie, is making a splash again, this time as an anthem in the new Vodafone TVC. The TVC, which promotes Vodafone�s music station, is based on the singular fact that the protagonist has stuck to the same song all his life.

It begins with the shot of a baby listening to the song, 'Kabhi kabhi�� being played on a gramophone. Next, the young boy entertains guests at home with the same song and his school mates during the Annual Day celebrations. As the boy grows into a young man, he is seen regaling first his friends in the college canteen and then his girlfriend with the same old song. ... more