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September 1-15 2004


 

Round up  | September 1-15 2004

Round up: Marketing

s part of its new retail expansion plan, Bose Corporation decided to take the number of outlets from seven to 14 in the next two years. It hopes to drive the growth of home audios versus professional audios from 60:40 to 80:20 during the period.

Beltek, following its tie up with Maharaja Appliances, decided to foray into the white goods segment. A budget of Rs 20 crore has been set aside for the expansion. ... more


 

   
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