arico Industries is gunning for a bigger share of the hair oil market in India. Its latest offering under the Parachute brand - after Lite, Uttam (which has been withdrawn), Advanced and Jasmine - is Parachute Sampoorna. It is enriched with hibiscus and almonds and so falls under the value added coconut oil or VACNO category.

While coconut oils from Marico, including come under the Parachute brand, Hair and Care operates in the non-sticky category, Shanti Maha Thanda in the cooling and Shanti Amla (under the amla category. ... more