es. We are talking about those chains of green triangular tetra packs, that hang from soft-drink counters of many roadside shop these days. This is the latest innovation from Parle Agro for its popular beverage brand, Frooti. The pack design and size is new to India and, the company claims, this is the first time that any beverage is being served in such a pack across the world. (In another interesting move, Parle distributes these packs in chains of eight triangular packs, which it says are easy to cart and display.)

The pack was test launched in March in Pune, followed by a phased rollout in select northern and southern markets, before going national in August. ... more