his should appeal to anyone who has ever had problems with changing gears (in life as in his two-wheeler). Bajaj Auto has repositioned its iconic scooter brand, Bajaj Chetak, as an easy-gear scooter, aimed primarily at the mini-metro consumer for whom scooters are still synonymous with �safety� and �economy�.

The new commercial created by Lowe makes a distinct departure from the earlier Bajaj commercials that have mostly banked on the emotional connect. This time round the target audience has changed; the Bajaj man is younger, probably on his first job or just learning the ropes. The 30-second commercial uses humour while retaining the core proposition of scooters as a dependable means of personal transport. ... more