hey said it would be different and different it was.

Bates India�s Creative Jam at AICAR Business School in Neral, near Mumbai, taught participants how to keep their minds open to creative ideas in the most unlikely manner. First, the participants were transported to the venue in bullock carts. Second, the two-day workshop on creativity in advertising used music, particularly jazz, as a �textbook� of creativity. And third, participation meant acting, singing, composing music, writing songs, designing ads, challenging ideas and having fun. ... more