ival Sun TV has been ruling the Tamil Nadu market for the last 14 years, but Raj TV is all set to take a shot at it with its new revamped avatar.

Raj TV believes that Tamil Nadu has the most critical non-Hindi speaking market. The shows being churned out on rival channels are all stereotypical and deal with the same issues, it claims. To change the outlook of this market, Raj TV will pull out most of the current shows and introduce a host of new ones. ... more