emember, Jaggu, Pintu, Chunnu, Munnu, Chintu, Mintu and family from Jhumri Tallaiya. The radio jockey (back then it was called announcer) would often announce these names in between programmes, and read out their letters. In fact, till a few years ago, this was the only way of interaction between the radio jockey (RJ) and his listeners. Then came phone-ins, followed by e-mails and SMSes. However, there was never a face to the RJs and listeners often wondered how their favourite RJ looked like.

But not any more. RJs are now moving out of the studio to interact with the listeners. In countries such as South Africa and the US, the trend of outdoor broadcasting (OB) has been quite popular. However, the trend has just caught up in India. ... more