+K (Wieden + Kenned), that started as a smallish outfit in Portland over 25 years ago, has eight offices in all (Portland, New York, London, Amsterdam, Tokyo, Shanghai, Beijing and, now, Delhi). Globally, Wieden+Kennedians pride themselves on being a small but powerful bunch, with clients such as Coca-Cola, Nike, Visa, ESPN and Honda.

The agency�s brush with India started around the same time that the Nokia account was up for a global review. Having won the creative account around August 2007 (JWT won the network marketing duties), W+K was looking to enter India to service the account from here through an alliance with an existing Indian outfit. A Advertising, a Delhi based creative agency, seemed perfect. ... more