he pizza chain, which launched in India over a decade ago, has decided to undergo a brand transformation, complete with a revamped look for its outlets, an expanded menu includingmore courses of meals, a new logo and a new baseline (the quintessential �hat� has been retained but tweaked).

Pizza Hut will now focus on the new thought, �Stories Happen�, to enhance and encourage the dine-in experience as opposed to take-aways and home delivery. Close to Rs 50 crore will be pumped into this activity over the next three years, starting with Mumbai and Delhi and then moving on to Pune, Chandigarh and Bengaluru. ... more