his is about the little boy who tells his papa what to chew. This is about the little girl who acts like an expert matchmaker. This is about the numerous children who say and do things that even grown ups don�t. They all belong to a world, which is supposed to reflect ours. They are all part of Indian advertising (see box Chhota Muh, badi baat for details).

"Kids today are indeed very smart and mature. And advertising just reflects the truth," says Arvind Sharma, managing director, Leo Burnett India. "However, success in such advertising can come only when stereotypical images are avoided and a correct and real depiction of the child�s personality is made," he says. ... more