ewspapers, television, radio and out-of-home (OOH) are the traditional options available to advertisers to promote their products. The boom in the retail sector has led to many innovations in the OOH segment. But one area which has always seen high footfalls, but remained underutilised is Indian Railways � both the trains and the stations. This is despite the fact that advertisers have been thronging airlines and airports with their messages.

Well, it is better late than never. The Delhi division of Indian Railways has tied up with Peacock Media, a Mumbai-based outdoor media company, to convert trains into �moving billboards�. ... more