unil Lulla was always a busy man. And now with his new portfolio at Miditech he is busier. Not only because he is putting place new strategies and plans, but also because he is travelling across the country for the launch of the new Hindi GEC from the group. After a long follow-up The Brand Reporter caught up with him at the Miditech office in Mumbai.

Lulla�s shift from Times Now to Miditech came as a bit of a surpise; mainly because his main job at Miditech is to work for a space that is clutterd. �While some say that there are too many players, others say that there are opportunities. I think both are true,� he asserts. He is convinced that the GEC space will segment in future and facilitate differentiated content. Revenues, viewership and the genre will grow with segmentation. ... more