ext month, Rethink Pink, the UK�s first annual conference looking at the female consumer, is being held in London. The aim is to steer industry insiders away from lame stereotypes and towards a sharper understanding of the shifting cultural values and the modern female consumer in all her complex glory.

"Adding just a splash of pink to your products and marketing material is not the way to go in targeting what is a highly educated and sophisticated audience," says Peter Frost of Rethink Pink. Women, according to Frost, influence over 85 per cent of global consumer decision-making, purchase over 50 per cent of new vehicles, comprise 40 per cent of business travellers and start 35 per cent of new businesses. ... more