eneral Motors is reviewing its est-imated $700 million media planning and buying account across Europe, a threat to Universal McCann and Initiative Media, the Interpublic Group of Companies� media networks that control most of the business. Aegis Group�s Carat handles the media account in Germany.

The automaker in a statement said it is "targeting an increase in synergies to leverage the company�s entire advertising media purchase across the region." GM-owned units in Europe include Opel, Vauxhall, Saab, GM Daewoo and Chevrolet. ... more