nline job service monster.com has named directDeutsch as its direct marketing agency of record, responsible for all of the marketer�s customer relationship management initiatives. Billings on the account were not disclosed. directDeutsch won the direct business after a four-month review that was narrowed down to four agencies.

directDeutsch is a unit of Interpublic Group of Companies� Deutsch, which has had monster.com�s general market and interactive accounts since July 2003. Direct marketing efforts including mail, e-mail and online advertising will focus on growing monster.com�s roster of employer advertisers, the site�s major source of revenue. ... more