industan Lever relaunched its mid-priced detergent brand, Rin, to counter P&G;�s Tide. The company replaced Rin Shakti with Rin Advance in a new formulation and packaging. The product is priced at Rs 42 per kg.

Stacy Adams, the $200-million American footwear company, tied up with Shoe Technik International Corporation to produce and market Stacy Adams shoes in India. Its advertising budget is Rs 1 crore and the account is handled by Delhi-based agency, Ushak Kaal. ... more