tandard Chartered, which has a share of 26 per cent of the Rs 6,000-crore credit card market in India, has launched its Manhattan credit card in India. So what�s new? Well everything, says the company.

To begin with, the card comes with "interesting new" features, targets a "different" segment and has an "absolutely novel" advertising strategy. The company says that for the first time in India, a credit card has side-stepped the one-size-fits-all strategy followed by other cards and offers customers the choice "to decide their own lifestyle experiences and set their own pricing". Positioned as a lifestyle product, it is targeted at the ambitious and upwardly mobile Indian consumer, in the age group of 25-35 years, and with an annual income over Rs 2.25 lakh. ... more