odfrey Phillips India (GPI) has introduced its Four Square Kings brand of filter cigarettes in a redesigned pack. The �New Age� pack is set to spearhead GPI�s growth in the cigarette market in India, says the company.

GPI roped in Hong Kong-based TONG/McKnew & Nachtigall, a design consultancy specialising in brand identity and positioning, to give Four Square a new look. The new pack was test launched in Ahmedabad in June, followed by Mumbai in August this year. It is being rolled out in the other markets across the country. ... more