ith about 40 per cent of online traffic in India generated by users who browse the internet through 3,00,000 or so computers installed at cybercafes, the time is perhaps ripe for somebody to figure out how to tap into this pool for potential advertisers.

Ideacts Innovations, a Mumbai-based internet media firm, is offering just that, through a desktop application called Clinck. The company already has clients like Nokia, ICICI, Colgate, Dell, Big TV, Yamaha, Fastrack, STAR Cricket, Ibibo.com, Zapak.com, eBay.in, Lenovo and Idea Cellular. ... more