onda Motorcycle and Scooter India (HMSI) was looking to reach out to the youth across several cities for its new bike, CBF Stunner. The company initiated a six-phase on-ground campaign, mixing the power of radio and the lure of TV along with a socially relevant message. Here�s how the company did it.

Objective: To promote the brand philosophy of CBF Stunner that safety can also be fun � and convey this message engagingly to the youth in 23 cities across India. ... more