or years, STAR Plus had enjoyed the numero uno position, thanks to three shows, Kyunki Saas Bhi Kabhi Bahu Thi, Kahaani Ghar Ghar Ki and Kasautii Zindagi Kay. Together, the three shows gave STAR Plus the lion�s share of the market and kept the competition at bay, ensuring that Zee TV and Sony remained a distant No. 2 and No. 3, respectively.

However, in 2008, the launch of new channels and new shows changed the rules of the game. The popularity of STAR Plus� three shows began declining from double-digit ratings to single-digit ratings and they were finally taken off the air. ... more