hen it set out, Barista looked like an ice cream parlour. The first thing that we did after it was launched was to alter the look and feel of the brand,� recalls Alok Nanda, chief executive officer of the ad agency Alok Nanda & Co (ANC), chuckling at those early memories. The agency has been working on the account ever since, though the chain�s name has since been altered � following an ownership change - to Barista Lavazza.

That �early memory� of February 2000 is, in fact, only eight years old and yet it seems to belong to another time � imagine Indian city life without the ubiquitous coffee shop: hard, isn�t it? ... more