egon Religare, which in August last year had created buzz with its KILB billboards (Kam Insurance Lene Ki Bimari) featuring brand ambassador Irrfan Khan dressed as a doctor, has now introduced pension plans � this time, with another twist in the tale.

Pradeep Pandey, director, branding and communications, Aegon Religare Life Insurance says, �With KILB, the task was to introduce the �offerer�. Now, we are introducing the offerings.� ... more