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February 1-15 2009


 

February 1-15 2009

Defining Moments� Chintamani Rao: �You Can�t Cost-Cut Your Way to Profitability�
Sapna Nair

is roughly four years with broadcast media notwithstanding, Chintamani Rao has been an out-and-out adman and has been associated with agencies such as McCann Worldgroup, Lintas and O&M.; Currently the CEO of Times Global Broadcasting, which owns Times Now and is set to launch the much-anticipated ET Now business channel, Rao was earlier at the helm of India TV. But when The Brand Reporter spoke to him about the defining moments of his career, it was advertising all the way.

Recalling his romance with adworld, Rao says that advertising brought him �thirty years of uninterrupted bliss.� ... more


 

   
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