loyd Mathias is best known for breathing a new lease of life into brands by making them more consumer-centric. One of the key people behind the brand makeover of Motorola in India � who earlier put the spotlight on Pepsi�s non-cola brands � Mathias recently joined Tata Teleservices as chief marketing officer.

A science graduate from Mumbai�s St Xavier�s College and a post-graduate in management from the University of Bombay, Mathias stepped into the world of sales, marketing and branding in 1990 as a management trainee with Onida. Soon after, he moved to the UB Group�s Spirits Division. ... more