hose were the days when Hamam soap advertised itself simply as "Good and Big" and "Free from Animal Fat" in bold green typeface. A simple Indian woman smiled down from a poster, enouraging you to buy Aryan Toothbrush, a purely swadesi product. Those were also the days when Swiss watchmaker Favre Leuba hung enamelled boards outside swish shops and the Morris proudly declared, "If you don�t buy Morris, at least buy British".

Posters, fabric markers, POP material, small hoardings, original artworks... there is a fortune to be made out of dealing in pop art. And no one knows it better than ad collector Bobby Kohli, who has been at it for 17 years now. His residence-cum-gallery-cum-stockyard in an upmarket south Delhi colony is a veritable treasure trove of advertising collectibles right from the 1900s to 2004. ... more