he Rural Marketing Association of India (RMAI), in association with MART (Marketing and Research Team), a rural marketing consultant, recently conducted a study on the impact of the economic slowdown on rural markets in India.

The study was conducted in all the four zones of India � north, east, west and south. One state from each region was chosen and then, one district was selected from each chosen state. From each district, two villages and a small town were selected for the study, which was conducted between July and December 2008. ... more