he Tata Safari Dicor is reclaiming TV screens once again with the latest rendition of the idea established in 2005 � Reclaim Your Life. The recent ad is the fourth one in the series and has been shot in North Island, New Zealand. Keeping in line with the earlier commercials, this one, too, urges consumers to get up and get going, doing what they always wanted to, before life passes them by.

Tata Safari launched the Dicor with the first �Reclaim Your Life� commercial in 2005. It shook people out of their comfort zones with confessions of dreams left unfulfilled, goals abandoned halfway, and passions lost in conforming to the mundane. ... more