fter bus panels, bus backs, grab handles and TV screens inside buses, BEST (Brihanmumbai Electric Supply & Transport) buses have now lent their seat backs to advertisers. Similar innovations have been tried earlier in private buses, but for BEST buses, this is the first time.

The new advertising platform is being offered by Mumbai-based Tinta Media Creations, a sister concern of Emnet Samsara Media, the same firm that recently installed TV screens and CCTV cameras inside BEST buses. Over a period of 18 months, Emnet will replace the old metal-and-cloth seats in all the buses with new plastic-moulded bucket seats, while Tinta Media will bring in advertisers. ... more