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March 1-15 2009


 

March 1-15 2009

Mobile Surfing Clicks
Khushboo Tanna

andset major Nokia recently released a study on the consumption habits of mobile web users in big cities in India. The study was undertaken in association with TNS India, with a sample size of 3,500 consumers across 15 metro and tier 1 cities. The respondents� age varied from 16 to 50 years and they belonged to SEC A, B and C categories. For qualitative interpretation, respondents in the age group of 18-40 within SEC A and B were considered.

It shows that more mobile users are looking for new product information via the mobile web (28 per cent) than the traditional web (26 per cent). ... more


 

   
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