hen a 20-minute news capsule on Doordarshan reinvented itself as a 24-hour news channel in 2000, it had little or no competition to worry about. But much has changed since then. TV Today�s Aaj Tak, the No 1 news channel in India, now operates in a space that has as many as 10 national players (in Hindi and English) and a handful of strong regional brands jostling for consumer mindspace. No wonder then, Aaj Tak reportedly spent Rs 2.5 crore for a makeover recently.

Talking about the new look, G Krishnan, chief executive officer, TV Today Network, says, "Last year saw a number of Hindi news channels emulating our look and feel, leading to a much cluttered news market. So, Aaj Tak has gone through a complete overhaul in terms of design and presentation of news." ... more