• • • Home | Subscribe | Login | Earlier Issues | This issue
Cover page
October 1-15 2004


 

October 1-15 2004

This is for real

he Coca-Cola Company, which said its second-half earnings will decline, is preparing to meet at least three agencies to hear ideas on how the company can better leverage its Coke Classic brand in international campaigns.

The company said worldwide volume growth in the third quarter was below 1 per cent, and that volume for the full year would be less than 2 per cent. ... more


 

   
MAIL THIS PAGE