television commercial starring David Beckham, which was used virally on the Internet to lampoon the England captain�s disappointing performance at Euro 2004, has been voted among the best TV commercials of the year. "Kicking It", a commercial for sportswear maker adidas, which featured the England captain and Rugby World Cup hero, Jonny Wilkinson, was among 50 ads selected as the best of the year.

Other ads to grace the Advertising Producers Association list include Sony PlayStation 2�s "Mountain" ad and a commercial in the Virgin Mobile "Idle thumbs" campaign. The APA competition, now in its third year, steers clear of nominating the best ad of the year in a bid to prevent lavish, multimillion pound campaigns from stealing the limelight. ... more