cDonald�s is upping the ante in its PR battle against critics who link its food with childhood obesity by funding the training of 10,000 community football coaches across the country. The company has trained 5,100 local club-level football coaches across the UK since 2002 and hopes its efforts will have a trickle down effect in the battle against the negative PR that is engulfing the company.

McDonald�s prefers a low-key approach, advertising on noticeboards about local football teams in its outlets rather than through a large advertising campaign. ... more